As we waited in the early morning darkness for the sun to rise, we knew that this was a pivotal point on a journey that started over a year ago to develop the new Turcan Connell brand.
We set out to develop a selection of unique photographs echoing the values that sit at the heart of Turcan Connell. For this shot (above) in particular, we wanted to evoke the sentiment of a guiding light: a trusted guide, counsel and expert for the things that matter, as we believe this encapsulates the new chapter we are moving into.
As the sun came over the grounds of Bamburgh Castle in Northumberland, we had to act fast to capture the dawn light as orange hues broke through the clouds and flooded the landscape. This final on-location shoot had been organised last minute to take advantage of the unusually good summer weather, so the crew knew that this was the only opportunity to create what would become the lead image for our rebrand.
Since October 2014, we've been working collaboratively with The Leith Agency to create the new brand for the Firm. The change of colour and font were the first visible elements we decided on.
In the creative development stages, it became clear that imagery was a strong focus for us, from the artwork on the walls in the office to the photography we use in our brochures – strong and artistic images that make a bold statement. Award winning photographer, Alex Telfer, was commissioned to create the original photography for our Firm's brochures and help us tell the right story. The concept for the brief was 'serendipity'; capturing moments in images that make you look twice and convey a deeper meaning.
During February and March of this year, a small crew travelled around five locations across Scotland and the north of England to bring this to life and we're extremely pleased with the results. We hope that our unique photography and the story behind each image provides distinctive talking points.
From initial discussions about what the Firm represents and our values, to the rebranding process and roll out, we've relied on the invaluable input of colleagues from across the business.
We shot the multiple photos used to create this image (above) at an Edwardian villa in Jesmond, Newcastle with a cast of seven involved, representing the generations of one family. The image uses clever aging make-up and various photos superimposed into the chosen frame to build the layered result.
During a recce trip to Leven Hall in Cumbria, photographer Alex Telfer bumped into the gardener at the property and soon realised he would be a perfect fit for the shoot. The dog in the above image belongs to the owners and, true to belief, was an unplanned, serendipitous addition to the shoot. Everything in the shot is real, with the exception of the house.
We captured this shot (above) in the early morning on the shores of Loch Lomond at Rowardennan. To create the ripples on the loch's surface the crew repeatedly skimmed stones onto the water until they achieved the perfect effect. The hand model involved had to dash to the shoot after a night shift at STV.